The objective of the Winter Campaign is to boost sales during the winter season by focusing on the typical seasonal obstacles that seniors encounter. Additionally, the campaign seeks to include social media posts that are visible to friends and family members. The approach involves adapting the existing Home Versus Here campaign for the winter season, and highlighting the various activities and events available for seniors during the holiday season.
The objective is to utilize organic and paid social media strategies to promote the grand opening of a new community location in Hanover.
Develop an attention-grabbing campaign aimed at individuals seeking a residence for their elderly family members. The campaign centers around a family group text conversation, in which members discuss their parent's experience at Benchmark Senior Living and their anxieties surrounding it. Despite their initial concerns, the family ultimately finds comfort in their loved one's new and secure living situation.
