During the holiday season, I assisted the email marketing team with hero design for their weekly emails. My goal was to create visually interesting email heros that captures the attention of the reader and increase the likely-hood that they continue scrolling through the email.
During my time as the lead designer for the BJ's travel team, the copywriter and I had a goal to refresh the look and feel of the work produced. During that time, we have a variety of travel promos that included social, email, web banners, and videos.
BJ's wanted to encourage members to shop more by displaying their statistics in an engaging and eye catching way. My goal was to embed motion into the email to bring it to life and make it stand out. Adding the visual elements lets the user have an experience as they are reading through their statistics as a BJ's member in 2023.
