In my senior thesis, I researched brand identity and specifically focused on color theory and symbolism. For my design project, I created a non-existent company called Her Fitness, an all-female gym that prioritizes a comfortable, supportive, and welcoming atmosphere. By fostering a sense of community, Her Fitness offers a judgment-free environment for women to work out and improve their mental and physical health. With this gym, women have a space to focus on their well-being and unplug from daily stressors.
The gym's logo features a lightning bolt running through the word "Her" to signify female power and empowerment. It's a simple but effective representation of the strength and prowess of women.
The social media campaign would consist of two separate posts presented in a carousel format, highlighting the advantages of Her Fitness.
