Spring Campaign - Spec work
The central idea revolves around the belief that the more authentic and genuine you are, the more positively you can impact the world. At Alex+Ani, we value your unique individuality and have designed our collection of jewelry with that in mind. With hundreds of styles available, we have pieces to express every facet of your being. Wearing our jewelry can give you the confidence boost you need, inspire you to create something, or remind you to spread love and kindness. So go ahead and embrace all that you are - confidently, unexpectedly, and beautifully you. Our strategy for this campaign involves incorporating close-up shots that either resemble your true self or surrealism, while seamlessly integrating our jewelry with your lifestyle according to the you headline.
Spec work
The task at hand is to generate social media posts that revolve around the inspiring quote bracelets offered by Alex and Ani.
